Reed is a creator, a poet, a dancer, an old soul, an idea guy, a leader, and a lover of appetizers. Reed has always been fiercely independent, go with the flow, free-spirited, a bit eccentric, and spontaneous. He loves contemplating big issues and finding connection in the disparate. His family and friends, whom he loves dearly, find him endearing, and at times, unbearable. He tells it like he’s sees it, your feelings be damned. He rarely meets a stranger.
Reed currently serves as the Chief Creative Officer of Fire Up Nation, and he is primarily responsible for content development, marketing and sales, and finance.
The Reed of today is a dream-doer with an open mind that is seeking learning and understanding to better himself so that he can serve for good in the world. He stands for Freedom, Light, and Love. Prior to his more recent transformation back to his authentically passionate self, Reed was sometimes over-indulgent, overweight, unmotivated, inauthentic, slow, a hard partier, a diminisher, moody, quick to judge, and abrasive, garnering such nicknames from friends as Party Rock Reed, Mr. Appetizer, Crouton Reed, WOR (Waiting on Reed), among others.
The Reed of old worked at Mercer, a premier human capital consulting firm, where he advised Boards of Directors and senior executives of large publicly-traded and private companies on their pay programs for their senior-most people.
Prior to that, Reed attended the University of Texas at Austin where he double-majored in Advertising and Finance. He spent the better part of his Junior year of college studying abroad in Vienna, Austria and traveling throughout Europe. Reed has also held jobs as a newspaper ad salesman, a spokesmodel, and as an intern for Business for Diplomatic Action, an apolitical nonprofit whose mission was to counteract anti-Americanism in the world.
His greatest realization in life thus far is, “We are all divine creators created to create in the likeness and image of God. We all have unique gifts to bring to the world and the power of the Universe inside us. If we let go of fear and control, then our world, our impact, and our energy gets so much Bigger.”